MNCs are real culprits: First, for playing havoc with sensibilities of innocent buyers; Second, for brutally misrepresenting facts. They make you feel inferior and then they use the resultant guilt complex to sell soaps, fairness creams, shampoos, deodorants and etc. That’s how they make contribution in growth of a nation. And women are the easy victim in this whole game! Perhaps they never really understand the whole game. Just because MNCs make you available few products in easy way do not absolve them of their gory crimes. After all, it’s they who kept us deliberately in dark about real facts. And instead of true facts brainwashed our minds with wrong ones using ferocious advertising resting on celebrities. I wish to substantiate my views by presenting few examples..
We have so many natural fruit juices like ones prepared from green mangoes, ones prepared from sugarcane, ones prepared from Bael fruit or ones prepared from lemon but then they made Indian kids/youths to believe that soft drinks like Coke and Pepsi are the best!! And yes, when a girl drinks Coke with a boy it creates more seductive impression! One needs not simple milk but milk mixed with Bournvita which works wonders for kids. Many propagate a false view that these natural product are not available and even if they are available consumers are not aware of it, but I like to let you know what’s happening where these are available and where people know about them. In our villages Neem tree’s branch was best to clean teeth but now children use toothpaste and that too fluoride mixed! Everyone knows excess amount of fluoride is lethal for teeth but MNCs will never let you know that. Village women now use shampoos and they feel shy to use mud of Ganges which I rememberl was used quite frequently in my childhood days!! I mean MNCs have changed the whole mindset. Worse, you can notice wrappers of shampoos, soaps etc. on the banks of rivers!
The real danger arises from the conditioning that follows once we become addicted to useless products made by the MNCs. Not a long time back Sarees and Salwars were most desired clothes on part of women in our country. Now most women wear jeans despite the fact that medically it’s ominous. Definitely, they ensure availability of necessary things of everyday use in easy way but at what price? Now modern kids prefer fast foods. So isn’t good food available in kitchen? No it’s available but since women have become working ladies, having no time to make food, MNCs used fast food as healthier and tastier food than home-made foods!
Similarly silicon implants have become order of the day since that makes them more confidant which comes with notion that bigger is beautiful!! Whether or not a woman has values but if she is fair looking, of course, after using certain cream, at least in India, she becomes center of attraction. She not only gets many rich boyfriends but also gets a decent job! And yes, if man is good natured, it means nothing if he has dark colour. So become fair and then every woman will seduce you..And if you own a certain brand of bike or car then that would be much better. What’s the implication? A man with good values and living simply is good for nothing!
So please meditate over it. It’s not the issue of easy availability and it’s also not about vanity alone. It’s more about demeaning the glory of simplicity and simple life. It’s about distorting our mindset and in turn corrupting our living patterns, corrupting our approach towards life.
Views Of Two Readers Who Participated In A Conversation On This Issue On One Prominent Social Networking Website:
All cleaning products are available in nature. Mud of a certain type is the best cleaning agent for both the body and utensils. MNCs would never want people to know natural cleaning products and even if they know, they would indulge in propaganda and make product usage by people fashionable. Its like making people believe that Coke and Pepsi is good for health. Many of the world’s movements are also done similarly and with ulterior motives and feminism stands as a fine example. Feminism and the so-called women’s empowerment is a part of this marketing strategy. They want women to ‘feel’ disempowered and oppressed, fight with the men, work and earn money only to be spent on cosmetics and luxuries. I have seen many women refuse to give money to their husbands for running their families. Many others waste their money on beauty products, shopping, shoes, clothes, bags, perfumes, foreign tours and more. Remember all the Miss worlds, Miss universe shows that were held since decades now. In the 1990s, all of a sudden from nowhere, many of the titles went to Indian women. Post-2000, its gone to other countries mostly. This is a marketing trick to make women in India feel attracted towards their products. Every woman since then wants to be a Miss world.
Carmen Ampuero, Lima, Peru, said:
I am sure that we could find cleaning products in nature but how many are aware of them? Do people know about such naturally available products? Is it feasible to use them? Are they easily available in various parts of the world, especially within close proximity of their surroundings? I think that led to mass manufacturing of such products in artificial way by the MNCs. Yes, vanity is an important factor in growth of cosmetics. Both the sexes around the world are being “USED” to ensure profit gains for MNCs. By the way, of late, I see more men than women tempted by the desire to use cosmetics.