Sometimes you avoid taking note of an important development, treating it to be a passing affair-something born out of coincidence. However, that’s not always the case. The hindsight, sooner or later, proves beyond doubt that this development was part of some prevailing well-executed pattern. The people involved in projecting such pattern try their level best to make you feel as if all is taking place naturally but is it possible for a pregnant lady to hide her pregnancy status for long? There comes a point when you cannot lie any further.
I am great fan of Rafi but the way his songs are being played in atrocious manner, on the Vividh Bharati, really makes me sad. The Vividh Bharati has stooped down to all time low dirty manipulations, being dictated by propaganda, sponsored by people behind the curtain. The songs of Rafi are being virtually pushed down your throat 24/7. It appears Vividh Bharati is not in mood to tolerate even those listeners, who have somehow managed to boast of their affiliation with this great institution of yesteryear. It’s no secret that majority of listeners have already given way to other channels, being disappointed over its functioning style. Anyway, anyone aware of how the bureaucratic mind functions in this nation, are not at all surprised over the falling standards.
Not a long time ago, a beautiful female voice, probably from Indore, registered her protest in a strong way in one of the programmes based on listener’s choice. She said: ” You people ( the announcers) are constantly playing cheap numbers, all in the name of listener’s choice, but it appears to me that there’s more than meets the eye. It’s simply not possible that these tasteless numbers have replaced haunting melodies of yesteryear without shrewd maneuvering.” I was really inspired by her bold outburst but constraints of time prevented me from having a take on the whole issue in a strong way. Given the unholy nexus, which prevails inside the corridors of the Vividh Bharati, a strong protest has become need of the hour. That’s because silence at this moment would appear criminal. How can any conscious listener keep quiet, over this drama, taking place inside the studios of Vividh Bharati?
Earlier it appeared that royalty might be the reason why songs of Rafi were being played in this mindless fashion. However, it’s just the tip of the iceberg. At this point of time, when India stands on the threshold of embracing some bold changes, the old minds refuse to part ways with mediocre means, which keep intact their lust for power. Remember, when governments change, the premier government bodies also shift their loyalties. There is a major overhaul within all government bodies, and key positions get shifted to people in tune with the agenda of government. The same thing has taken place inside Vividh Bharati as well. It’s not presenting programmes: It’s sponsoring propaganda.What else could one assume after presentation of Baba Azmi- Shabana Azmi’s interview on the eve of Bhaiyya Dooj -a Hindu festival dedicated to celebration of bonding that exists between sisters and brothers?
If these dirty tricks were not enough, it now gave way to subtle form of marketing. Sample this: The interview of Aamir Khan was presented at a time when Aamir Khan’s movie was scheduled to be released the very next day. The interview which was in two parts, ended on November 29, 2012 and the movie Talash got released on November 30, 2012. Is that’s the way a government body should function in this nation, which boasts of secular credentials?
The job of government institution is to function in impartial manner, without offering undue advantage to any particular group in name of religion etc. After all, if the approach gets biased, how are we supposed to get real information? The Vividh Bharati is one of the few institutions, which enjoy close rapport with people living in remote areas of India, and so it’s an ideal medium to apprise people about key issues in honest manner, so that they can have real picture- the ultimate truth. But now I have every reason to believe that it’s now no longer reliable. More so, in the wake of Rafi madness, which has led to marginalization of all other geniuses in the world of movie and music. It has gagged the voice of other beautiful singers.
In fact, its foreign counterpart, Radio Ceylon, is performing superbly. Not only it’s sincerely devoted to the cause of music but also it’s picture of perfection in presentation of programmes. It’s not insensitive in suggesting conscious listeners that minting money is the first choice of commercial services! A senior journalist from my city, Allahabad, is pretty shocked about Vividh Bharati’s new-found love for lowering the volume of song and subsequent announcement of details, the moment a song gets played. Above all, he is unhappy with the current lot of announcers, who have little patience for presentation of necessary details. Unfortunately, his demand to make the presentation of details, for one more time, at the end of each song, has fallen on deaf ears.
Anyway, if one is unsure about the credibility of facts presented in this article, why not tune in to Vividh Bharati and check out the facts for yourself? And, I am sure listeners would not fail to notice insipid Rafi numbers, vulgar modern numbers, programme carved to sell a product, or if all these three are missing, then be prepared to be tortured by a repeat telecast! I think it’s time for the Vividh Bharati to have a new name: Vigyapan Bharati or Rafi Bharati! Anyway, it’s time for sincere lovers of Vividh Bharati to find solace in singing of Begum Akhtar, crooning straight from the heart “Aye Mohabbat Tere Anzam Pe Rona Aaya”.