An Open Letter To Vividh Bharati: Stop Emotional Atyachar On Listeners!

Vividh Bharati: Serving The Cause Of Music

Vividh Bharati: Serving The Cause Of Music


My association with Vividh Bharati dates back to period when as a kid I was learning to be familiar with contours of the world in which destiny had placed me to play the drama of life. It filled me with joy every time sound of music flowed from it. It made my soul dance with ecstasy when I had little sense to distinguish classical music from film music. It was Vividh Bharati, which with its “tring tring” time check made me realize the worth of life’s precious moments. So it really hurts when I find that this beautiful institution has given way to crude changes with no other plausible explanation other than this that it’s been done to ensure its relevance. Any conscious listener will easily come to pick many holes in such vague defense offered by the Vividh Bharati officials. They forget that what retained its relevance was its ability to remain distinct from other radio channels with its qualitative presentation. Now when they feel that it’s time to make it bray like a donkey as all others are also braying makes little sense!! Such a transformation is simply unacceptable to any conscious listener and no logic shall make such crude changes honourable in the mind of listeners who had seen Vividh Bharati in its true colours during its heyday.

Jingles Are Murdering The Beautiful Songs:

Let’s take note of some very harsh changes, which is bothering all of us but for Vividh Bharati officials all is well. What happens when you are enjoying good food and all of a sudden you come to crunch a small piece of stone, managing to find its place in the delicious meal ? It simply not only corrupts the whole pleasure but also damages your teeth. That’s exactly what happens when a crude jingle all of a sudden pops up in midst of a beautiful song! By the time jingle gets over, I find that diya of K L Saigal has already extinguished!! Most pathetic experience is to listen to the explanation offered by the officials. First they would simply try to ignore it, denying it all together. Then they would let you know that it’s not their problem but it’s problem more related with local radio station. They cite their helplessness as if local radio station is an independent body not in its control! If that’s not enough they come up with hilarious solution. Why not you listeners shift to DTH or shift to shortwave broadcast to be above such distortions? If that’s the case then it’s better to stop medium wave altogether. Why have it at all when we are supposed to make great efforts again and again, all in midst of a beautiful song, to adjust it to shortwave broadcast?

I would like to know are Vividh Bharati officials trying to suggest throw our cute small transistors into Bay of Bengal? That sort of insinuation and insensitivity comes as a huge shock for listeners who are used to treat their cute little Murphy or Phlips Radio no less than Kohinoor diamond!! I request they should keep their mouths shut instead of offering such stupid solutions. Their suggestion is very much like asking cycle lovers to keep their cycles at home since all are driving cars on road!!

Bad Presentation Of Important Programmes:

Next issue deals with bad presentation of important programmes. Most of the new radio announcers who have appeared to make their presence felt on Vividh Bharati are often very casual during programme presentation. They are always in a great hurry while announcing details as if they have to catch flight to Timbuktu after the programme! Sometimes I feel that they consider it some sort of sin to deliver right information. When anyone reminds them about such errors, an usual mechanical reply hits the ear drums: To err is human! Yes, we should learn to forgive others no matter if pain remains alive after such forgiveness! Forgiveness should become a habit but not removal of errors. One of the most respected names in field of journalism from Allahabad has come up with a sound advice: Make announcers repeat basic information related with songs twice. Once at the beginning of the song and the other as the song ends.

One should not forget that creating a song is no joke or, for that matter, any creative work is not possible without grace of Divine. Therefore, we should not be so casual while mentioning the details. May be its out of place but I need to inform the officials that there is one senior announcer at Allahabad’s local radio station who talks in such a rude way during interactive programmes that phone callers often feel very insulted. Just ask him to preach less and respond consciously to listeners. Making a phone call should be a rewarding experience and not some sort of tragedy!

Lack Of Originality On Part Of Vividh Bharati:
Vividh Bharati does not feel the need to be inspired. The “Desh Ki Surili Dhadkan” (Melodious beat of the nation) has utterly failed in coming up with original presentations. One cannot ignore the fact that it has introduced some interesting programmes like “Ujale Unki Yaadon Ke” but it fails to impresses the minds who are interested in its true revival, making it on par with golden days. It’s quite ironical as it has monopoly over some rare songs, rare recordings, rare interviews and , above all, it has largest stock of film music. It’s one of the brands which is quite popular among film personalities but it’s very reluctant in making right efforts to communicate with them. Come important anniversaries all it has to offer repeated telecast of recordings which we have listened umpteen times. It never bothers to delve deep into its archive and present rare songs in fresh perspective. It’s also not interested in honouring unsung heroes related with making of a song like instrumentalists, lyricists or some rare singers who came to sing memorable songs but destiny never allowed them to shine like stars. All it has learnt to promote new songs of flawed actors like Aishwarya and Shah Rukh, making old songs a rarest of rare thing on Vividh Bharati. I fail to accept that it’s listeners who have made Manchahe Geet or Aapki Farmaish prisoner of new songs. There is something more to it than what meets the eye.

Anyway, one really needs to appreciate Radio Ceylon who knows better how to honour our rich film legacy. It’s under no burden to honour our glorious past but look its sincerity in keep coming up with rare songs and rare recordings. Look at the way it honours unsung heroes. I am sure my dear friend Piyush Mehta from Surat, Gujarat, would be lot more excited in revealing the contributions of Radio Ceylon. I wish to know how come Radio Ceylon manages to locate jewels right in time while Vividh Bharati at the same time is beating the bush like always? Does that not speak volume about lethargic attitude of Vividh Bharati ? It appears that it’s more interested in honouring crap from present times than go back in past and dig gold! No one is asking it to ignore the recent trends, latest good numbers and new achievers but that should not serve as a pretext to ignore the moments from past which defines the world of music. Sadly, even the Hawa Mahal has given way to insipid Jhalkis.

Just Stop Rafi Racket That Has Taken Vividh Bharati In Its Grip:

At the very outset, I must say that it’s not at attempt to undermine or tarnish the image of Rafi. Not only as a singer but also as a human being he was pure gold. So one can imagine my state of mind as I dare to unfold this very unfortunate trend dominating the affairs taking place inside the corridors of Vividh Bharati. So the facts I come to state should not be seen as some sort of an allegation but only presentation of collective observation on part of people keeping a close eye on the happenings taking place in world of radio. I wasn’t great believer of such a story but a close look revealed that there is an element of truth. I now believe it more when one of the persons very close to the world of radio came to share this aspect with me in one of the long conversations related with changing face of Vividh Bharati. Sadly, I cannot mention his name as he wishes to remain anonymous.

Let me tell readers and listeners that many years ago I came to sense that something is fishy the way Vividh Bharati promoted death anniversary of Rafi but deliberately pushed the birth anniversary of Kishore Kumar, falling just few days after Rafi’s death anniversary, in no man’s land. I mean it always promoted death anniversary of Rafi with great fanfare from many days before the actual day and on the anniversary day almost all the programmes were dedicated to this singer. On the other hand, there was no promotion of birth anniversary celebration of Kishore Kumar and on the birth anniversary day I could easily sense that mere formality is being done in the name of celebrations. After noticing this trend for several years, I wrote a strict letter to Vividh Bharati in this regard which remain unacknowledged. They did not bother to reply me but I came to sense that things did improve with Kishore gaining some due respect. However, this new revelation of “Rafi Racket” makes me smile. After all, it confirms what I suspected for long but had no concrete evidences to support my suspicion. However, at the back of my mind, I was pretty sure that there was definitely some well planned notorious scheme in action.

In order to sustain this Rafi Racket, informed this very reliable source, there is conscious effort to play Rafi numbers on Vividh Bharati. That’s because some close relatives of Rafi share a portion of royalty each time Rafi number gets played on Vividh Bharati. That makes it essential for Vividh Bharati to carve new pretext to play Rafi numbers on this prestigious channel, which is supposed to be above vested interest. As a result some of the lesser numbers of Rafi also get presented as super duper hit numbers. That’s mockery at its best! Ironically, the same Vividh Bharati which has, of late, become hyper conscious in presentation of Rafi numbers maintained a safe distance from Rafi when he was alive. As a result of this strange love-hate relationship with Rafi, it failed to record interesting interviews with this great singer. Today we find it hyper active in playing his songs- good or bad numbers all are golden numbers in its eyes now.

Just to make my readers/listeners have a glimpse of the Rafi Racket, I wish to inform that some days back a progarmme was presented in ‘ Ek Phankar’ to pay tribute to legendary actress Meena Kumari. I came to notice that in very brief 30 minutes programme two Rafi numbers got played. We all know that some great numbers had been picturised on this great actress but ignoring those numbers room was created to present Rafi numbers. What was the need to do so ? Being a lawyer, I realize that I have not enough concrete material evidences to sustain the argument but the same legal world makes me realize that circumstantial evidences are enough to upheld the doubts in this regard. Often criminals are clever enough to wipe out traces of crime but they forget that come a time when the crime speak of itself in form of circumstantial evidences.

Anyway, I hope Vividh Bharati takes note of its glorious past so that it can move ahead with pride. That means taking care of interests of listeners in a conscious way. That means treating all the creative artists with same degree of respect and attention. It’s my sincere wish that it keeps adding awesome episodes in list of its achievements. To ensure that it needs to embrace new challenges qualitatively with a perfect vision.

Radio Ceylon: Always Setting High Standards

Radio Ceylon: Always Setting High Standards

 

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Remembering K L Saigal, whose birth anniversary we celebrated on April 11.  Listen this song from Zindagi. The details are mentioned in the video.

 
Who can forget Balraj Sahni ? Very few can reach the level he attained. He was real actor -one who came to portray reality as it is. A rare task in Bollywood, which worships superficiality.

Pics credit:

Pic One

Pic Two 

10 responses

  1. nice post! i agree with u. I absolutely love “Main kya jaanun kya jaadoo hai”

    thanks for sharing!

    1. @Personal Concerns

      Thanks for your timely response..When conscious readers like you come to read the post, it really gives me deep bliss. It also makes me feel that at least I am writing well🙂

      It’s really unfortunate that Vividh Bharati has given way to popular demand without bothering about its repercussions..

      Look forward to more such visits…

      1. i feel so too!

        rest assured..i am tuned and i read ur posts!
        🙂

        I got freshly pressed for my latest post. do visit if u get time!

        thanks again!

    2. @Personal Concerns

      Freshly Pressed..Wow..Congratulations Bhai ..Let the Indians dominate all important forums…

  2. @Personal Concerns

    Freshly Pressed..Wow..Congratulations Bhai🙂 ..Let the Indians dominate all important forums…

  3. Thanks Prabhu Chaitanyaji, Patna, for liking the article..

    Many thanks to huge number of my readers who came to share it on Facebook…

  4. Piyush Mehta, Suart, Gujarat, said:

    धन्यवाद । सही रूप से मेरी पहचान देने के लिये । पर विविध भारती की कम नसीबी यह बनी है की कोई समय में उनके लायब्रेरीयन बहोत निकम्में आ गये और जो हाल कर गये वो कम कर्मचारीयों के होते सही करना बहूत मुश्कील हो गया है । बाकी का काम तक़निकी लोगोने सीडी कंवर्झन के समय पूरा किया । इन के आगे नहीं बता सकता ।

    Author’s Response:

    आप समय समय पे जो जानकारी देते रहते है वो अमूल्य होती है ..बस ऐसे अच्छा काम करते रहिये ..फल इश्वर निश्चित देता

  5. Good keep it up…I wish I could right a letter to FM channels as well here in delhi.

    1. @Sudhirji…

      That will definitely be a good step ..It would let them know that, at least, someone is willing to make them attain right sense!!!

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